Donruss was a manufacturer of sports cards founded in 1954 and acquired by the Panini Group in 2009. In 1981 it produced baseball and golf trading cards. It was one of three manufacturers to produce baseball cards from 1981 through 1985, along with Fleer and Topps. In 1986, Sportflics (Major League Marketing) entered the market as the fourth fully licensed card producer, followed by Score in 1988, and Upper Deck in 1989. In 1996 Donruss was acquired by rival Pinnacle Brands, makers of Score and Sportflix. Baseball card production resumed in 2001 when then-parent company Playoff Corporation acquired the rights to produce baseball cards. From 2007 to 2009, Donruss released baseball card products featuring players that were no longer under MLB contract after MLB decided to limit licensing options in 2005.