Brand
Donruss
Donruss was a manufacturer of sports cards founded in 1954 and acquired by the Panini Group in 2009. In 1981 it produced baseball and golf trading cards. It was one of three manufacturers to produce baseball cards from 1981 through 1985, along with Fleer and Topps. In 1986, Sportflics (Major League Marketing) entered the market as the fourth fully licensed card producer, followed by Score in 1988, and Upper Deck in 1989. In 1996 Donruss was acquired by rival Pinnacle Brands, makers of Score and Sportflix. Baseball card production resumed in 2001 when then-parent company Playoff Corporation acquired the rights to produce baseball cards. From 2007 to 2009, Donruss released baseball card products featuring players that were no longer under MLB contract after MLB decided to limit licensing options in 2005.
Leaf
The company was founded in 2010 by Brian Gray in Dallas, Texas. Previously, Gray had headed Razor Entertainment, a manufacturer of sports trading cards best known for signing the number one pick in the 2008 MLB draft, Tim Beckham, to an exclusive autograph deal. Leaf does not currently have a license with any of the four major US sports leagues or their respective players' unions.
Bowman
The Bowman Gum Company was a Philadelphia-based manufacturer of bubble gum and trading cards in the period surrounding World War II founded by Jacob Warren Bowman in 1927. Bowman was most notable for its baseball cards, which were highly popular in the 1940s until the brand was acquired by Topps in 1956. Bowman also produced American football and basketball cards. Nowadays, Topps commercializes a line of baseball cards under the “Bowman” name after resurrecting the brand in 1989
Panini
Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, stickers, trading cards, and other items through its collectibles and publishing subsidiaries. Panini distributes its own products and products of third-party providers. Panini maintains a Licensing Division to buy and resell licenses and provide agency for individuals and newspapers seeking to purchase rights and comic licenses. Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets, and video game manufacturers.
Topps
The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, and other sports and non-sports themed trading cards. It is currently the only baseball card manufacturer with a contract with Major League Baseball, apart of producing illustrated cards of the brands Allen & Ginter (reissued by Topps in 2006) and Bowman (acquired by the company in 1955).
Upper Deck
The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, the United States. In 1988 Upper Deck was granted a license by Major League Baseball to produce baseball cards, and just two months later delivered its first two cases of baseball cards. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began. The 1990 set included the industry’s first randomly inserted personally autographed and numbered cards of sports superstars. In 1990, The Upper Deck Company was granted licenses by the National Hockey League and National Hockey League Players Association to produce hockey cards. The company also obtained licenses from the National Football League and the National Basketball Association in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. Upper Deck was also the first to insert swatches of game-used material into cards when it made jersey cards in 1997 UD Basketball. The insert set was called Game Jersey and a similar set followed in baseball the next year, where UD cut up game-used jerseys of Ken Griffey, Jr., Tony Gwynn, and Rey Ordóñez. In 2010 Upper Deck announced it would no longer be licensed to produce NFL trading cards and in 2015 Panini America acquired the Collegiate Licensing Company exclusive trading card agreement that Upper Deck formerly owned.
The Break Brothers
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